range is given for near ideal condition, sunny, no headwind, zero gradient, rider puts in a reasonable amount of pedalling.
For example, the Kalkhoff Agattu i8 HS that CL wants to buy is fitted with 36V 15AH (540WH) is quoted with a range of 100 miles in ECO mode on a full charge. That's 5.4WH per mile. Another example: KTM Macina Race 29 is supplied with a 400WH battery, is quoted with a range of 75 miles in ECO mode, also 5.4WH per mile. The Woosh Sirrocco 2 is supplied with either a 10AH battery or a 15AH (540WH) battery. Woosh quote 50-60 miles for the Sirocco 2 with 540WH battery, 9WH to 11WH per mile. Of course the Kalkhoff and the KTM are not twice as efficient as the Sirocco 2, just that Woosh gives a more realistic range estimate.
Also, throttle can make people lazy. Perhaps Kalkhoff and KTM make you put in 40% of the energy required while Woosh expect you to use the throttle a bit.
The ebike emulator at ebike.ca shows clearly that average consumption depends very much on speed. At 10mph, you need 70W (7WH per mile), at 15 mph, you need 175W (11.6WH per mile). So, it looks like the Woosh estimate is more realistic.
The
Predictor on the Woosh website is a tool to estimate battery consumption to go from A to B and back again at 10mph and at 15mph. For example going from the Woosh Cambridge shop to Newmarket (17.4 miles)
Cambridgeshire is pretty flat, still, you climb 140m on the way to Newmarket, a bit less (119m) on the way back.
The average consumption is 11.3WH per mile at 10mph, 13.5WH at 15mph. The Woosh Predictor divides the itenerary into small segments, calculates the battery consumption in each segment taking into account the target speed and the local gradient. It also highlights where the steepest bits are.
You can see how it's done by reading the Javascript on the web page.
The Predictor gives a more realistic estimate (11.5-13.5WH per mile depending on average speed) than the 5.4WH per mile for the Impulse motor or the Bosch motor.
Woosh use the same calculation to make up their motor performance charts, it's a sort of e-bike emulator for their bikes, similar to the e-bike emulator on the ebike.ca website but simpler, without the torque plot.