Night Rider 2

[oznog]

Just brought a giant lite back from USA and now boyfriend wants an electric bike too! we live in bradford so need something that can take the hills and is a good quality bike- on the light side.
what are the opinions on this ?Electric Bike Sales - Shop Online for Electric Bikes, Electric Vehicles and Cycle Accessories - Knight Rider 2

 

[flecc]

This bike is also known as the Wisper Works 905e and is produced by Wisper of China.

We have a couple of members owning these who were happy at the time of their initial reports. It's reasonably powerful and wouldn't be troubled by most hills.

There's reviews by owners Steve Jones and Alan Manders on this site, here's the link.

You can get more information from Wisper's Uk website on this link.
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[DBCohen]

Isn't this endless rebranding of Chinese bikes a pain in the saddle?

If the things are any good, why can't the original manufacturer keep their name on them? Why do so many importers have to use the smoke and mirrors to try and imply that it is their own design and build operation?

Using obfuscation to try and reduce the consumer's ability to shop around and compare product does not build much confidence in the sector as a whole, does it?

 

[flecc]

I agree it is a pain DBCohen.

In this case it was first sold in this country under the Knight Rider name, and only later was the Wisper UK company set up, who obviously stuck to the original name.

Of course you or I could still both go to Wisper, buy a container load and sell them as Twinky Bykes if we wanted too.

The origin of this is the unsuitability of many Oriental names for our markets.

I'm reminded of the Lucky Goldstar company whose products didn't sell too well here. They changed to Goldstar only and sales improved. Learning that lesson, they changed again, just using the initials of the original name, and as LG they've been hugely successful in the computer, domestic electrical and TV markets. But the company is still Lucky Goldstar whose products people wouldn't buy under that name!

So I suppose marketing people can't be blamed for attempting to get the best name for the job.
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[Ian]

I'm reminded of the Lucky Goldstar company whose products didn't sell too well here. They changed to Goldstar only and sales improved. Learning that lesson, they changed again, just using the initials of the original name, and as LG they've been hugely successful in the computer, domestic electrical and TV markets. But the company is still Lucky Goldstar whose products people wouldn't buy under that name!

So I suppose marketing people can't be blamed for attempting to get the best name for the job.
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You are so right Flecc, I wasn't aware that LG stood for Lucky Goldstar and never had cause to doubt the quality of LG products. But if a salesman suggested I buy a Lucky Goldstar TV I'd tell him to keep his cheap junk!

 

[nigel]

Nigel

Its the same with chinese motorcycles you can buy one for £5oo i am quite tempted to get one but the problem could be with the spares on bike forums people say the engines are quite good but poor quality steel and paint work lets tham down.

 

[flecc]

But if a salesman suggested I buy a Lucky Goldstar TV I'd tell him to keep his cheap junk!

And that's exactly what used to happen Ian. The Lucky Goldstar TVs wouldn't sell even at half the mainstream price. As Goldstar they could only shift TVs and video recorders at very low prices, but as LG they sit right up with all the major makes and can sell in the highest technology markets. The Lucky Goldstar directors in South Korea must have a quiet laugh about this at times.
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[Wisper Bikes]

Rebranding

Isn't this endless rebranding of Chinese bikes a pain in the saddle?

If the things are any good, why can't the original manufacturer keep their name on them? Why do so many importers have to use the smoke and mirrors to try and imply that it is their own design and build operation?

Using obfuscation to try and reduce the consumer's ability to shop around and compare product does not build much confidence in the sector as a whole, does it?

Hi DBC

We have spoke to the Electric Bike Company about the problem but they would for the moment prefer to stick with Night Rider.

I do understand their dilemma though. When a product becomes popular dealers do have the "Google problem" that is to say that any one can Google the name of a product and find multiple dealers, the "Googler" has found the product they want now all the have to do is haggle! When you spend as much time and money as the Electric Bike Shop guys do on marketing it must be very upsetting, by re branding with their own name it solves the Google problem. We all want to be competitive however in a market where some dealers have gone to great expense opening retail outlets etc and others simply sell on ebay. The professional retailer does not want to be undercut............ it's a bit of a kick in the Googlies!

Does that make sense?

Best regards David