Start up ebike company Radstock Holly has announced a range of new products based around a CANNY bus user interface. 'We believe this will take the ebike user experience to a new level. We want to get away from the idea of an electric bicycle as a form of transport and into the realm of experiential transformation.'
Radley Holly will be turning the industry upside down by doing away with dealers. Rather their eTrans machines will be sold by eTrans Counsellors who can program the integrated iPad (sold separately) to reflect the personality of the owner.
'By doing this we can ensure that our customers don't simply ride their bikes, or eTransitioners as we call them, but enjoy the totality of the moment.'
Company CEO Hieronymous Buzzard hinted that future products may even venture into the medicolifestyle area.
'CANNY programming could allow a customer to set a target heart rate. Patented sensors would detect a suitable downhill gradient and prevent the brakes operating until the required heart rate has been reached.'
'Of course, we have to run that idea past the health and safety people', he joked.
Radley Holly will be turning the industry upside down by doing away with dealers. Rather their eTrans machines will be sold by eTrans Counsellors who can program the integrated iPad (sold separately) to reflect the personality of the owner.
'By doing this we can ensure that our customers don't simply ride their bikes, or eTransitioners as we call them, but enjoy the totality of the moment.'
Company CEO Hieronymous Buzzard hinted that future products may even venture into the medicolifestyle area.
'CANNY programming could allow a customer to set a target heart rate. Patented sensors would detect a suitable downhill gradient and prevent the brakes operating until the required heart rate has been reached.'
'Of course, we have to run that idea past the health and safety people', he joked.