Hello Leonardo
Shimano aren't listing the drum brake as such, only as a coaster brake, but the parts will be the same I'm sure. As Ian has said, the pads on the brake shoes are worn out, and they can be replaced as an assembly. On the first link below, scroll down to SG Internally Geared Hubs.
Then click on EV-SG-4C35-1855 and you'll get a pdf document. Go to item 2 on that and you'll see that it's the brake shoe assembly Y-330 98010
http://techdocs.shimano.com/techdocs/blevel.jsp?FOLDER<>folder_id=2534374302052226&ASSORTMENT<>ast_id=1408474395181679&bmUID=1201603210343
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For the front roller brake hub, as Ian has said, there's not much to go wrong, but spares are available, or the complete brake can easily be replaced as it sits on a standard ring of locating lugs on the hub.
If you use the link below, then scroll down to BR Brakes, you'll see choice of front roller brakes. One is marked for Japan so can be ignored, but click the pdf links on the others and see if you can identify your one visually. It may have a part number stamped on it corresponding to the pdf document number to help you.
There your dealer will see all the parts which are obtainable, or if desired, he could just order a new brake complete:
http://techdocs.shimano.com/techdocs/blevel.jsp?FOLDER<>folder_id=2534374302051823&ASSORTMENT<>ast_id=1408474395181679&bmUID=1201603238843
As you'll see there, the roller brake grease is also listed and might be enough to get it working better.
He'll need to order from the Shimano agent in Italy of course. I hope that helps to solve the problems for you.
P.S. Here's the
Shimano Eu site in Italian.
.