This one from Ata isn't a fuel cell as we understand them though, it's a two part NiMh battery.
A fuel cell uses hydrogen or methane together with a catalyst in the presence of oxygen to produce water, releasing ions in the process which power the motor.
An NiMh battery cell in principle contains electrodes in water which is hydrolysed by charging. The oxygen produced remains free in the cell while the hydrogen produced is absorbed by a rare earths hydrate. Connecting a load like a motor results in the hydrogen leaving the hydrate, recombining with the oxygen to return them to water, while the released ions power the motor.
What Ata have done is break that NiMh battery into two parts, the water and electrodes combined into the charger as one part, the cell casing containing the rare earths hydride called the "tank" being the other part.
This potentially has the advantage that the part the bike carries is lighter than carrying a one piece NiMh battery, enabling it to compete with lighter Lithium-polymer batteries. The disadvantage is short life, NiMh hydrides usually lasting around 400 charge cycles.
Therefore I don't see this method as a way forward, we need a true catalyst based fuel cell.
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