The more that I look at this bike, the more that I consider it to be a complete disaster.
To begin the list, I shall start at the front end.
Integrated lights whilst desirable on a road bike, are a complete waste of time on an off road bike, and in the case of the light as fitted to this bike, it along with the display, prevent any change of stem set up should it be required for rider comfort or set up. In the case of the rear lights, one wet and muddy ride, will see those rendered useless, and if the marks on my seat stays are anything to go by, broken as well. It should also be noted that to be marketed in the UK with lights fitted, they would surely need to be BS approved, and that isn't likely to happen.
The built in widescreen TV size consol, is again another pointless addition to an eMTB. It's position prevents stem replacement, and out on ride adjustments. Less is more in respect of consoles, especially when it comes to damage protection.
The honey comb vents on the headstock to keep the battery cool, indicate that there is a design flaw in that the battery must be susceptible to overheating. One wet muddy ride would see these vents, blocked, and render any cooling useless. Given that heat build up is generated at its greatest during long climbs, the vents are going to be ineffective, as speed would be required to make them work. Also why would anyone in their right mind, design an element of a bike, that allows water and mud to enter the frame in such a way.
Finally on the subject of the vents, it is a pretty poor attention to detail to run the cables through them.
The battery and motor. No one other than someone trying to substitute a motorcycle in favour of a pedelec, needs the quoted 120nm or torque. This is what final drive gearing is for.
More torque will also drain the battery significantly faster, and in reality, the range will probably be no more that the current offerings from other manufacturers.
More torque will also place more strain and drivetrain components, so these will either need to be manufactured specifically for use, or owners will just be replacing and or braking things sooner.
The fins on either side of the motor, are undoubtedly going to be a magnet for dirt and crud, and who knows where it could all end going to. One thing is certain, it won't end well, and at the minimum, will make cleaning a complete nightmare.
I also don't buy into the fast charging either. For longevity, I would have thought that a slow charge is always going to be better, and who wants to interrupt a ride with a 50 minute break, and where exactly. Cafe owners etc are soon going to get fed up with offering free charging in exchange for one cup of coffee and cake.
Switching to the rear suspension, what on earth is that main pivot point all about. Designing it as an integrated section as they have, when compressed, crud and muck is going to enter from below, so opening the joint, and progressively altering the set up and leading to wear. I'd love to know how they suggest that anyone clean and maintain the area.
The rear sensor is not only going to be yet another potential trap for debris etc, it also prevents anyone from changing out to their own wheel set. Why would anyone want a bike that they couldn't potentially swap wheel sets, and be tied to the bike manufacturer if replacement is ever required.
The rear lights have already been covered.
No bike is ever going to be perfect and all have their own design issues or compromises, but in the case of this bike, I can't think of one good thing to say about. Straight into room 101 as far as I'm concerned, along whoever gave the go ahead for it.
More to add when I get a better chance to sit down and study the bike further.