Their invalid defence is easily argued, but the same criticisms of e-bikes can be applied to any bike as Clockwise has noted. As I've said, the necessities in bike design make that sort of reliability and defence against huge forces impossible.
Being completely trouble free for 10,000 miles is nothing more than wish for bicycles, it's not always a practical target. Relating that to the price of the bike is ridiculous as ADAC should know from their car knowledge. Does a car costing twice as much last twice as long as the lower cost one? No, the cost of the higher price car represents all manner of factors, image value, lower sales volume, the percentage effects of value added margins like dealer profit and VAT. Only a proportion of the extra cost is true added material content.
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