This is not some foreign country with less freedom of spech where journalists are at serious risk of being blacklisted or even physical violence. We have a lot of freedom in England but it should be used wisely by those speaking on behalf of a commercial enterprise.
It would be much braver for this "mole", as a paid employee, to be accountable to the his customers and advertisers publish in his real name such as for instance the environmental campaigner George Monbiot does, or even Jeremy Clarkson! Both, at completely opposite ends of the political spectrum seem to hold on to their work and not get put at too much personal risk.
Freedom of speech does still have a cost, if a journalist offends
paying customers of a publication their "right of reply" is also to remove their funding from that organisation! I had already let my subscription expire long before this because their magazine simply wasn't adding value in comparison to this forum.
In practice this situation still allows a large variety of media to exist across the political views.
So do I, but they should attempt to hit the right targets and not use unjustified insults to promote the hidden agenda of being anti the web.
There is very much more to this matter than meets the eye.
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TBH the whole thing does indeed seems like sour grapes at increasing competition in the market, and the fact this forum offers for free everything the magazine does and then some.