Clearly. The USP is the ease with which you can remove the greatest part of your ebike investment, the batteries (plus the controller and display), and take them with you. If your bike is stolen you haven't lost that investment. Sure other solutions lock the battery into or onto the frame and when your bike gets nicked your whole investment has gone. Don't get me wrong, I like the look of your bikes, I have one somewhat similar (somewhatish), I just personally prefer the whole concept of Swytch, but can't blame you for fighting your, naturally biased, corner as a Trade Member, and it's great to see how quickly you support your customers in this forum.