Bosch's prediction...

[mark sutton]

https://cyclingindustry.news/bosch-we-expect-between-30-and-40-of-bikes-sold-to-carry-electrics-in-future/

What do we think of that claim? Have to say i think i can see the logic. Accell's turnover of e-bikes and recent visit to cube puts portions of their businesses above that figure. No slowdown in sight.

 

[LeighPing]

“A few years ago the demographic was the older generation, but that’s coming down rapidly, the complete opposite to any other tech trend we know. The customers looking at these bikes are now in their 30s and the use is more versatile. Just a few years ago the attitude was very much, ‘I don’t need this’, but now it’s often ‘what could I use this for above and beyond my pedal bicycle’. The attitude has shifted and it’s become a plus one purchase, a training tool, or a bike for those late evening rides where time is limited.”

At the present time, European business has grown by 25% year-on-year.

I think that it's a realistic prediction myself.