I'm sure you are, but I also think Bosch might also employ the odd specialist.
According to the dictionary of engineering, this is the definition of "nominal"
nominal power
A rated or named
value stating the
power that a
component,
circuit,
device, piece of
equipment, or
system can produce, consume, dissipate, or otherwise safely
handle, when used in a given manner. For instance, the
nominal power of a
speaker may indicate the
RMS power that can be delivered to a
dynamic speaker for extended periods, without harming the
voice coil or other components. The actual value, or interval of values, may not coincide with this
number. Also called nominal
power rating, or
rated power
http://www.dictionaryofengineering.com/definition/nominal-power.html
But in reality, its more correct I suspect to use the term "continuous power". Now I'm not an electronics expert, its something that 99% of eBike customers don't care or need to know about. The details put them off.
This is quite a good read:
http://www.ebikeschool.com/myth-ebike-wattage/
"How do ebike manufacturers get away with this? One way is to rate the motor for “continuous power” instead of “peak power”. The difference between continuous power and peak power is that continuous power essentially means power a motor can safely handle for an indefinite amount of time without damage or overheating the motor. A “250 watt continuous” motor, theoretically, could run forever at 250 watts without overheating, but any more power would cause it to eventually overheat. If the motor is truly a 250 watt motor by definition, then running this motor at 251 watts would eventually cause it overheat."
When we talk to customers and explain that a 250w motor can put out more at peak. We just use the term average, and say that in order to be legal in the UK the motor has to be rated at 250w nominal power, but this isn't something that joe public can check or even needs to be worried about really.
(edit)
none of the graphs Woosh have posted have an axis for time, so its not possible to look at the nominal power is it? They are just comparing Watts and speed... no mention of how long it can be maintained.