A really bad and tasteless advert.

[Scimitar]

An open letter to Innocean and Hyundai | Copybot

Here's the youtube link...
"PIPE JOB" Hyundai : TV Commercial - YouTube

 

[Croxden]

Is it one of those vapour things the smokers use to stop their addiction?

 

[flecc]

The video is no longer available, but from the letter text one can guess it's content. In many parts of the world where fatalism is the norm, it probably wouldn't cause any offence, while it can offend our Western sensibilities. Another cost of globalisation I guess. Personally I've often found adverts for oriental cars more intelligent than the idiocy that promotes our Western brands, and I'd pick out Hyundai for praise in respect of some of their earlier TV ads. Maybe this one is the anomaly, the exception that proves the rule?