EBCO electric bikes can now be purchased from Rutland Cycling as well as at 6 stores of Evans Cycles as part of an initial trial, with plans to roll out to more stores during the year.
EBCO say increasing interest not only from independent cycle retailers but also the major retailers means “that electric bikes are earning their position in mainstream cycling and have reached that important tipping point.”
EBCO’s Paul Stanforth commented: “One of the main reasons for the comparative slow growth of the UK e-bike market has been the lack of product visibility. This is changing rapidly; we have already seen EBCO e-bikes selected by not only independent retailers and specialist e-bike shops but also from major Retailers such as Cycle Republic, Chain Reaction (destination Store) Halfords, Edinburgh Cycle Co-Op and now Rutland Cycling and Evans Cycles.”
EBCO believe that their extended product range and quality alongside a commitment to training are behind a revisit to the e-bike market by Evans Cycles.
Joel Natale, Commercial Director of Evans Cycles, explained: “Evans Cycles has been in and out of the e-bike market like many others over the last 25 years. Having been burnt previously it made sense to partner with suppliers we trust who could support their brand and our stores like EBCO. We can all see the rise of e-bike use and the maturing of the market in Europe, as such it felt like the right time to re-enter the e-bike market.”
